Stages / Differentiate
Stage 7 of 9 · Refine positioning
Differentiate — sharpen positioning and optimize.
Your directory is running and competition exists. Sharpen positioning, optimize what works and carve a defensible niche.
Your toolkit
What to focus on at Differentiate.
Six lanes, assembled from across the toolkit for exactly where you are. Differentiate revisits positioning with data, plus consulting.
LANE 01
Learn it
Courses that teach this
LANE 02
Do it
Products & services
LANE 03
Evaluate it
Software to compare
LANE 04
Join it
Live events
LANE 05
Ask it
Community
LANE 06
Bundle it
Membership
Bundle it
Recommended: Galaxy → Interstellar.
You’re optimizing ROI — Interstellar adds the full library and a dedicated success manager.